What is the Value of Namebuilding
Jen’s most recent post on Written Road (I started writing this a few days ago) has gotten me thinking. Jen and I have discussed this quite a bit over the years and I am interested in hearing what other people think.
Jen thinks “namebuilding,” as she calls it, is very important…in fact, as we frequently talk about it and she often mentions it on her blog, it appears to be the most important part to a career in writing. In fact, she starts off this entry with…
“Some people call it networking. For me, it’s all an excercise in namebuilding. What am I talking about? You know the cliche, “It’s not what you know, it’s who you know.”
Well believe me, it works….”
Whenever we discuss this topic, I listen to how important namebuilding is….and I suggest that it is important, but not as important as I think she makes it out to be.
For me, if you are a writer…..freakin’ write. Write and write and write. Do it, learn it, talk about it, improve it, and write it. To me that is important step #1. After that, get off your arse and do the following:
1. Get a website or blog and publish all your crap up there. Make sure you have a polished “Best of” section so if big time editors or whatever get there they can easily find your primo stuff.
2. Learn what the writer’s guidelines and crap like that are for publications that you want to write for. Then take some of the stuff that you wrote, and submit it, and submit it, and submit it. Be friendly about it. Don’t just spam your shit over, but listen to feedback from people that you respect and adjust your strategy.
3. Pick up the phone and call someone, start with your Mom if you have to, and give your pitch.
4. Many editors don’t want you to call…ok, so get your pitch email right…email it to your mom first if you have to. Make sure you follow the guidelines so you have a chance. While you are visiting Written Road, subscribe to the upcoming market leads section which will cut out hundreds of hours of research (so you can write more) on who, where and how to submit your work.
4. Write, write and write some more. Before you begin to write one day, buy
On Writing by Stephen King on Amazon (BTW, he does not talk for one second about namebuilding in this book) and read it. See what this guy who has sold a few articles/books has to say about writing. It’s worth the 10 bucks.
5. I’m probably repeating myself here, but….write and get good at it. You can do it. If you work on it and get it so your shit is good, and you submit it in enough places, you will probably break in at some point. Also, don’t forget the, “don’t give up” mantra. This world is full of opportunities and you can do “whatever the fuck you want” (in the great words of Nick O’Neill). Part of these opportunities involves going for it and having perseverance.
6. Now that I am on number 6, I feel like I gotta make this a complete list…well, I can’t cuz I don’t have time….and it just isn’t - but it is what I consider to be a direct way to getting to be a writer..or at least more so and quicker than the “namebuilding” route.
Once you get some relationships in the travel writing/publishing world, foster them like you would a friend. Don’t forget to keep writing and making it better. Let your name build itself through quality writing and hard work, and less through buying drinks for publishing bigwigs.
Comments
Sean, wow, I’m impressed you took so much time to address this issue. It’s too bad we didn’t discuss it more because I think you would see that I agree with you.
I consider writing, and practice, and rewriting a given. I try to illustrate how namebuilding through networking and relationship building is an important extra step. I assume that most writers know that to write, you must write. But I meet several writers who have not gone outside their own desk. They want to sell their book but don’t know the home town bookstore who can handsell it for them if they got the clerk on their side. I also know writers who have written for years, are struggling with rejection, yet haven’t gotten involved in a writers group yet, or haven’t done a web site, or taken any steps in developing their uniqueness.
Just so we’re clear, I do agree with everything you said. Many professional writers will put READING way ahead of what either of you and I think is important. That writers should read, read, read to learn how to hone their craft. And this is true, just a weakness of mine.
I hope that fellow BnA members will let you know what they think of namebuilding/networking because now Christine Michaud, Bradley Charbonneau, Ken Vollmer, and Amy Scott will be attending BEA. In addition to World Hum’s Jim Benning. I have been trying to connect some of them to editors/people in the travel writing industry so lets see if it works.
Thanks for the post and know that I agree with you. I just also want people to take the extra step of namebuilding because I am getting so much from it myself.
Oops - forgot that one - read, read, read…Duh, thanks Jen.
Stay tight with that Jen Leo, she’s your ticket to the big time pal.
One thing that I have wrestled with in trying to get a writing career going is that the effort seems overwhelming so much of the time — until I talk to Jen, and within about five minutes I’ve been hit with about twenty things that I didn’t know, names of people in the local community who can answer my questions, and generally get my ass kicked to try, try again.
It has suprised me just how much a community the travel writing world is, and like it or not, who you know never hurts you. But like you say Sean, all that’s bunk if you don’t have a good story. I’m sure Jen agrees.
Now the real question is, why am I reading the BootBlog when I should be getting ready for BEA?!? Ugh!
Chris O’Neill,
You are right on…Jen Leo is the bigwig in publishing that I mentioned and buying her drinks should take me far in this business. ;- )
Ken, the reason you are reading bootblog when you should be getting ready for BEA, is buz, well, reading BootBlog is preparation for BEA
No, reading Written Road is preparation for BEA. And stay tuned, because I’ll be giving the daily play by play. ![]()
BTW, thanks for your kind words Ken. That’s what I’m trying to do…help, inspire, and connect people so that the journey is not as hard and overwhelming as it can sometimes seem.
I’m no big wig, but sharing info that I’ve learned and that others have shared with me builds more friendships and relationships. To me, that equals support as I do the same thing that the others writers are doing…trying to get published.
In my humble and non-aspiring writer opinion….
- Whatever helps an individual actualize their passion is worthwhile.
- Namebuilding, networking, developing relationships can be valuable but perhaps not necessary for everyone.
- Working within one’s comfort level and personality is not always a negative approach. They can actually produce results such as a great piece of writing.
- Writing workships, writing organizations, creative writing courses all benefit the person who desires the writing life.
- Learning from the masters whether alone or in a group setting can provide a frame to measure and hang one’s skill.
- The commone denominator, the essential ingredient, whether obvious or not, is to write with a sense of purpose and focus. Anything worthwile necessitates work, lots of it.
It isn’t easy but the brave, the determined will overcome the hurdles and there will be many of those.
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Sound words! Thanks Sean.